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Non-Traditional Candidates and Social Desirability Effects

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*Note: study information below is based on a previous version of codebook, which included mislabeled conditions. Data folder contains only correctly updated version of codebook.


Principal Investigator(s):

Yanna Krupnikov
Northwestern University
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Nichole Bauer
Indiana University
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Spencer Piston
University of Michigan
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Sample size: 1100
Field period: 08/02/2012-10/24/2012


Offering individuals a chance to explain their choice affects willingness to select a non-traditional candidate.

Experimental Manipulations:

Structure of choice question

Key Dependent Variables:

Rate of choice

Summary of Findings:

We find that changing the structure of the choice question affects the rate at which individuals choose non-traditional candidates for national office.

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